Englische Sprachausgabe: The Show, SCEA San Diego brings fans a basketball game full of deep customization, feature sets, and true-to-life gameplay. For the first time on PS3, NBA 09 The Inside includes "The Life", providing fans with a completely unique and inside experience of life in the league. This year The life starts fresh, allowing players to control the paths of three different characters while guiding them through all-new challenges and storylines in the quest to go from development league to the NBA. In addition to The Life, NBA 09 The Inside delivers a full featured Franchise Mode, allowing players to experience every facet of running their own NBA team. NBA 09 The Inside once again showcases its progression system, where players earn skill and experience rewards used to thoroughly customize player appearance and play styles.